Enterprises are beginning to involve the fresh produce industry, but most companies have withdrawn from the fresh produce industry due to poor performance. This shows that there are many problems with e-commerce of fresh produce. In particular, the business model of e-commerce for fresh produce is a major factor constraining its development. This article takes Hema Supermarket as an example to analyze its business model. It summarizes the areas that can be used for product control, power distribution system construction, platform operation, etc., and provides reference and reference for the operation of fresh agricultural products.