At the sharing economy era, the online food reservation market has experienced great changes, such as the mobilization of ordering，cooperation of logistics , diversification of revenue stream. The ordering patterns has also changed from network order to improve user experience. At present, online food reservation market has difficulties inquickly dealing with the impacts and challenges bought by external environment due to lack of coordination and sharing mechanisms and competition over cooperation among economic individuals.Based on the theory of business ecosystem, this paper focuses on the impacts and challenges brought by the sharing economic era and takes “Huijiachifan” as a case study and proposes new framework of business ecosystem model in China's online food reservation market.
Zhang, Mingli; Guo, Ziyue; Zheng, Hongping; and Zuo, Wei, "Research on the Innovation of Business Ecosystem Model in China’s 0nline Food Reservation Market at Sharing Economic Era" (2016). WHICEB 2016 Proceedings. 60.