The study aims to investigate the factors that affect users’ intention to adopt mobile payment services. Drawing upon the Technology Acceptance Model, the study integrates use context and subjective norm to put forward a theoretical model. 375 valid survey responses were collected. The results show that use context is the strongest predictor of intention to adopt mobile payment services. It has both direct and indirect effects on behavioral intention, and the indirect effects are mediated by perceived ease of use and perceived usefulness. Subjective norm and perceived ease of use significantly influence perceived usefulness. Both theoretical and practical implications are discussed.