Consumer purchasing behavior of luxury goods in physical store is affected by various factors. There also exist factors that influence purchasing via online shopping. Through integrated analysis of these two kinds of factors, we can find factors that influence purchasing of luxury goods via online shopping. Questionnaire survey and quantitative analysis are needed measures in the research.
Jingfeng, Yin; Lingyuan, Cui; Luochen, Yang; and Mingjie, Hu, "Special Seminal: Factors that influence Online Purchasing of Luxury goods in Wuhan" (2013). WHICEB 2013 Proceedings. 84.