The Study on Factors Influencing Personal Internet Banking Customers’ Loyalty

Authors

Zhuo Dai, School of Busines,Jiujiang University,Jiujiang city,P.R. ChinaFollow
Xiaoting Zheng, School of Busines,Jiujiang University,Jiujiang city,P.R. China

Abstract

Customers’ Loyalty is important to internet banking. Customers’ Loyalty is not only involved in the survival of internet banking,but also the revenue of intenet banking.This paper studies the factors influencing personal internet banking customers’ loyalty. The model of loyalty of internet banking is constructed on the basis of theoretical research and china’s reality. And the model is tested by LISREL8.7 and SPSS17.0.

Recommended Citation

Dai, Zhuo and Zheng, Xiaoting, "The Study on Factors Influencing Personal Internet Banking Customers’ Loyalty" (2013). WHICEB 2013 Proceedings. 7.
https://aisel.aisnet.org/whiceb2013/7