The paper first presents the theory of Customer Relationship Management (CRM) under E-commerce circumstances. It then focuses on the motives and obstructions in implementing CRM in Chinese commercial banks. Further, the paper puts forward a trial solution to these specific problems to be a solving aid to Chinese commercial banks under Customer Relationship Management.
Shu-ying, WANG, "A Study on CRM Implementation in Chinese Commercial Banks" (2013). WHICEB 2013 Proceedings. 65.