Mobile payment (MP) applications have long been deemed as a disrupting innovation within the payments landscape given the massive take up of smartphones worldwide. However, realizing such potential can only be achieved through a deep understanding of how consumers perceive value in such innovation. This study employed the perceived value theory to provide an in-depth interpretation of the different determinants of MP value as perceived by current and prospective consumers. A total of 23 interviews have been conducted with both adopters and nonadopters. The findings suggest that the convenience value of MP represents the major value-adding factor for adopters whereas the use of existing contactless card-based payment method represented the main benchmark with which nonadopters negatively valued contactless mobile-based payment methods. These findings provide a profound understanding of the perceived value theory within the context of MP and offer suggestions to MP applications providers.
Alhallaq, Hassan; Younas, Muhammad; Kamal, Samia; and Champion, Bob, "Understanding Perceived Value of Mobile Payments: A Qualitative Study" (2019). UK Academy for Information Systems Conference Proceedings 2019. 17.