Rich pictures have roots in soft systems and are widely used by practitioners to understand complex problems from many stakeholder viewpoints. This study uses rich pictures as a tool for collaborative drawing to explore international student experience in Scotland. Historically rich pictures are difficult to interpret and are often used to gain a holistic understanding of a system of concern and thus are disregarded in terms of providing in-depth qualitative data. We will explore the use of inter-coder content analysis to gain a deep understanding of group thinking. In the context of this study, using content analysis, our findings revealed a detailed understanding of Scottish culture and traditions from the perspective of international students. We determine that visuals have a vast capacity to communicate, irrespective of possible language, culture and education barriers, and thus offer unique insight into a complex system of stakeholder understanding.
Berg, Tessa; Akdag, Emma Guion; and Coady, Jenny, "Interpreting Rich Pictures using Content Analysis" (2019). UK Academy for Information Systems Conference Proceedings 2019. 1.