Drawing together knowledge and research from a variety of fields, it is demonstrated that although IT-enabled innovation might be critical to the long-term success of all organisations, it is not an ambition that is always easy to achieve. Consequently, the broad purpose of this short, conceptual paper is to both provide an overview of our proposed, new approach to innovation - Incremental Innovation by Design – and to reflect upon the role dynamic capabilities may have to play in supporting its successful deployment. In so doing, we introduce a provisional research agenda, to indicate how our research interests may be productively developed in the future.