Abstract

There is an increasing recognition of the need for organisations to make effective use of the information which is available to them, that sources of information have expanded hugely and that analytics offers organisations the possibility of insights which could not otherwise be obtained. Sophisticated analytics, however, have been seen as the preserve of large organisations but is this is, potentially, changing. In this paper we have explored the potential value of business analytics solutions in the specific case of smaller organisations and we have highlighted how such organisations may start to drive value from such analytic tools.

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