Elluminate a web interactive multimedia technology (WIMT), was introduced in a large metropolitan university. The system incorporates several interactive and multimedia features, such as chat, audio, video, polling, screen-board and desktop sharing. This system provides real time collaboration when used in a university teaching and learning environment as it enables immediate feedback between participants across physical space. This provides opportunities for interactivity and relationship building between academics and students, a vital component of learning. However, there are also several constraints in using WIMT. This paper discusses the findings from a case study conducted using design science research approach employing semi-structured interviews to gather the implementer’s and adopter’s perspective on their use of WIMT. The findings demonstrate a practical approach used as well as the benefits and challenges in using WIMT for teaching and learning activities that can be used as a guide for others.