The overall aim of this paper is to aid the DIY artist to move towards self-sufficiency through the use of new technologies, which will be achieved by defining DIY music culture, identifying the creative and business needs of the DIY artist as well as establishing a model for DIY artists to be self-sufficient. The research methodology consisted of a mixture of unstructured interviews, including email, telephone and face-to-face. Fifteen interviews were conducted with DIY artists from local music scenes around the UK, in particular Manchester, Newcastle upon Tyne and London. The research identifies areas of weakness within the process of a DIY artist’s creative project relating to the artistic and/or managerial process, which can be improved through the use of new technologies. This will be demonstrated in the form of a business model.
Oliver, Paul and Green, Gill, "Adopting New Technologies: Self-Sufficiency And The DIY Artist" (2009). UK Academy for Information Systems Conference Proceedings 2009. 38.