The topic of IT Architecture has emerged as a popular term in recent years, in particular by the term Service Oriented Architecture. In many ways there is nothing new about IT Architecture; what is new is that both public and private sector organisations are freshly receptive to talking about the strategic shaping of Information Technology using the language of Architecture. Information Architecture is a part of IT Architecture, and has also generated interest through e-business initiatives. Managing Information Architecture is a desirable IT responsibility, and is as much organisational as technical, drawing on the breadth of the IS field as we see it today. The contribution of the paper is an exposure of Information Architecture issues and an argument that its current topicality offers IS practitioners a renewed opportunity to pursue an Information Architecture strategy, and academics a new incentive to research this area.