A Chart-buster YouTuber's Cruise to Stardom: The Role of Social Media Configuration in Digital Branding Strategy

Authors

Mekhala Egodawele, Southern Cross UniversityFollow
Darshana D. Sedera, Southern Cross UniversityFollow
Banura Sooriyapperuma, Theewra Worldwide Private LimitedFollow
Dilanjan Seneviratne, Pettah Effect Private LimitedFollow

Comments

Paper Number 1050

Recommended Citation

Egodawele, Mekhala; Sedera, Darshana D.; Sooriyapperuma, Banura; and Seneviratne, Dilanjan, "A Chart-buster YouTuber's Cruise to Stardom: The Role of Social Media Configuration in Digital Branding Strategy" (2022). ICIS 2022 TREOs. 19.
https://aisel.aisnet.org/treos_icis2022/19

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