Shuva, Syed and Mullins, Jeffrey K., "LMAO, SMH, or WTF? The role of internet memes in mood, engagement, and persuasion." (2021). ICIS 2021 TREOs. 30.
Rate Potential Impact
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.