Abstract

Artificial Intelligence (AI) is increasingly embedded in the sociotechnical infrastructure of filmmaking, from generating scripts to editing, dubbing, and creating scenes. Recognizing this shift, professional organizations such as the Academy have clarified that AI use in filmmaking will not disqualify movies from Oscar consideration. Yet, filmmaking is a creative process, and the personnel who engage in it often view it not merely as work but as an expression of their creativity, where they can craft stories they wish to share with the audience. Thus, the introduction of AI into this space raises important questions about how creative personnel negotiate their sense of self in relation to these emerging digital systems. Against this background, we aim to study how the adoption of AI in filmmaking shapes the identities of creative professionals. To do so, we plan to follow a multi-pronged strategy for our study. First, we will conduct a detailed literature review on the role of technology in shaping personal, IT, and occupational identities. This comprehensive literature review will allow us to identify the various mechanisms through which technology shapes a sense of self. Next, we aim to construct a corpus of unstructured text from various podcasts, online forums, and websites where creative personnel discuss AI. We will conduct both computational text analysis and inductive coding to identify themes related to AI's impact on the identities of creative personnel. Finally, we will conduct interviews with personnel engaged in filmmaking to understand how AI is integrated into their workflows and how it shapes identity formation and maintenance in practice. Through our analysis, we aim to develop a conceptual model and theoretical propositions that explain how a disruptive technology such as AI reshapes individuals’ sense of self within creative professions.

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