Paper Number

1124

Theme Table

12

Abstract

We want to study the effect of Nostalgia on the adoption and usage of Artificial Intelligence Enabled Personal Assistants (AIEPA). We discuss the factors that cause resistance to the adoption and use of these AIEPAs. We also explore if Nostalgia can help overcome the resistance to adoption and use of the AIEPA. We collect data and carry out an analysis to extend the existing body of knowledge. We also discuss possible implications at the theoretical and managerial levels.

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