Loading...
Paper Number
1124
Theme Table
12
Abstract
We want to study the effect of Nostalgia on the adoption and usage of Artificial Intelligence Enabled Personal Assistants (AIEPA). We discuss the factors that cause resistance to the adoption and use of these AIEPAs. We also explore if Nostalgia can help overcome the resistance to adoption and use of the AIEPA. We collect data and carry out an analysis to extend the existing body of knowledge. We also discuss possible implications at the theoretical and managerial levels.
Recommended Citation
Sohail, Maarif; O'Brien, Nicole; Mohsin, Zehra; and Khaliq, Sehar, "Nostalgia: A Possible Source of Behavioral Intention to use AI Technology" (2021). AMCIS 2021 TREOs. 43.
https://aisel.aisnet.org/treos_amcis2021/43
Rate Potential Impact
Rate Novelty/Interesting
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.