Indiana University, USA
Delays on the Web are a persistent and highly publicized problem. Long delays have been shown to reduce information search, but less is known about the impact of more modest â€œacceptableâ€ delays â€“ delays that do not reduce user satisfaction. Prior research suggests that as the time and effort required to complete a task increases, decision-makers tend to minimize effort by reducing information search activities and let decision quality slip rather than increase effort to maintain a consistent level of decision quality. In this study, we examined the effects of an acceptable time delay (seven seconds) on information search and decision making behavior. We found that the increased time and effort caused by acceptable delays provoked increased information search.
Dennis, Alan R. and Taylor, Nolan, " Information Foraging on the Web: The Effects of â€œAcceptableâ€ Internet Delays on Multi-page Information Search Behavior" (2008). All Sprouts Content. 77.