The escalating rate of energy consumption underpins the need to set goals that promote a reduction in CO2 emissions. In 2011 the transport sector contributed 23% to the total EU CO2 emissions; road transport alone was responsible for 71% of this 23% compared to 12% from aviation transport. Corporate car drivers drive, on average, three times more than private car users in Europe (21,500 miles). An improvement in their fuel efficiency, by encouraging sustainable driving using eco-feedback technologies, has the potential to reduce CO2 emissions and promote fuel cost savings of 1% to 8%. This paper evaluates, through an explorative structured analysis, these findings further by defining recommendations for an organization intending to use eco-feedback technologies to reduce the overall corporate fleet's CO2 emission. The theoretical analysis of these findings, through the lens of the Feedback Intervention Theory and appraisal of corporate car drivers' extrinsic and intrinsic motivation, revealed that it is imperative to raise driver's awareness of their fuel consumption. Drivers' concerns regarding management monitoring leading to control and punishment, if their fuel efficiency has not improved, must be addressed. It is essential that an organizational roll-out is not associated with punishments, but focused on motivating employees by providing extrinsic motivation through realistic goal setting and constructive feedback.
Tulusan, Johannes; Steggers, Hannah; Staake, Thorsten; and Fleisch, Elgar, " Supporting eco-driving with eco-feedback technologies: Recommendations targeted at improving corporate car drivers' intrinsic motivation to drive more sustainable" (2012). All Sprouts Content. 490.