This paper reviews recent literature on the economics of social computing, and discusses research issues connected with the application of social computing to practice. The media sector is identified as a context in which popular accounts of emerging production and innovation models has led to hype, and an uncritical alignment of the interests of the different actors involved in social computing. Consequently, the need for research to raise questions concerning the motivation of participants, the diverging concepts of value in social computing practice, and the problems of transferring findings from non-profit to commercial contexts, is addressed.
Rasmussen, Soley, " Social Computing: Inviting Multiple Ways of Evaluating Worth" (2010). All Sprouts Content. 330.