Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customer satisfaction, safety and enjoyment are particularly the focus of tourism business. Developments in search engines, carrying capacity and speed of networks have influenced travelers around the globe to use technologies for planning and experiencing their travels. Tourism uses Internet marketing and Web portals by utilizing Information and Communication Technology (ICT) and ICT enabled services in order to gather and/or disseminate information and ease online booking and reservations. In this article an attempt has been made to identify the requirements of efficient Web portal for Kashmir Tourism Industry. This article provides a complete series of design guidelines vis-Ã -vis Web Portal strategy, structure, design, architecture, level of facilitation and features, Technologies and tools and process model for its successful implementation.
Banday, M. Tariq and Sheihk, Shafiya A., " Web Portal for Kashmir Tourism Industry:Design Guidelines" (2010). All Sprouts Content. 252.