Abstract

Motivation can be key to creating commitment and ownership among employees in the innovation processes that lead to the creation of new products and services. Research in the last 20 years has sought to better understand the factors that can explain innovation, including motivation. When competition increases, knowledge of what motivates employees to contribute to innovation may be crucial to stay ahead of competitors. In this paper, we combine structural equation modelling with fuzzy set qualitative comparative analysis to create a mixed method approach that illuminates how dependent variables like intrinsic, social, and internalized extrinsic motivation affect employee-driven digital innovation, and how independent variables like strategy and organizational culture affect the causal relationships underlying employee-driven digital innovation.

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