This paper describes an ongoing four-year project involving the development and implementation of a student-driven “IT Leadership” program to support an undergraduate academic program for Management Information Systems (MIS). The motivation for initiating the IT Leadership program was to enhance promotion of the MIS discipline and the career development of MIS students. The outcomes of implementation have been positive, including increased student interest in the MIS discipline, the creation of new professional development opportunities for students, and a rapid and significant increase in MIS graduates. The expenses associated with the program have been modest. Based on the findings of this project, it appears that empowering student leaders can be an effective way to support an MIS program.