m-commerce, e-commerce, consumer behavior, online store, online shop
This paper intends to anlyze why e-commerce is more popular than mobile commerce among internet users, despite the growth of mobile market. Through survey research carried out among 130 users, it was possible to infer that people use mobile devices along the day and prefer using computers than mobile devices in all phases of their purchases. The possible reasons of that behavior is related to safety conditions of m-commerce and errors that occur on eletronic transactions. Mobile devices are used auxialiry tool to check available products on market and to follow the track of requests already done.
de Almeida, Felipe Lemos and Góes, Luís Fabrício Wanderley, "Evaluation of Consumer Shopping Behavior in M-Commerce and E-Commerce" (2015). Proceedings of the XI Brazilian Symposium on Information Systems (SBSI 2015). 83.
This paper is in Portuguese (Avaliação do comportamento de consumidores no processo de decisão de compra no M-Commerce e no E-Commerce)