Innovation is vital to firm competitiveness. Increasingly, innovations from fintech startups are impacting their financial services neighbors. As additional capital flows into the fintech sector, leaders are making initial and continuing investment decisions on the projects in their innovation portfolio. The literature indicates insufficient research is available to help predict innovation success and how digital options (i.e., digital process reach and richness, and digital knowledge reach and richness) impact successful innovation. This paper theorizes that innovation success is positively related to entrepreneurial mindset and mediated by digital options. The R&D laboratory as a system and digital options theories are integrated to provide the theoretical context for this research.