TAM (Technology Acceptance Model) is concerned with why workers reject or accept technological tools that have been provided to support the work they are doing. TAM assumes the worker does not get a choice in the tools they use. Their only choice is to use or not use the tool. However, in today’s changing work environment employees often use different technologies to accomplish the same work. In this context, we examine how users choose the tools they use at the workplace. A correct understanding of this will not only enable organizations deploying these technologies to influence the choice of tools they want their employees to use at the workplace but will also help providers of these technological tools to design them for maximum adoption among users.
Kakar, Adarsh, "How Do Users Choose Between Technologies? Insights from a User Value Perspective" (2020). SAIS 2020 Proceedings. 7.