Social media is at a substantial use among humans and has incorporated almost every aspect of life into its applications available for the end-user. Privacy and protection issues have also seemed to grow with the popularity of social media sites. Most sites provide users with privacy clauses or statements justifying reasoning for probing personal questioning. This research asks the questions; how legal is data collection, who can it be shared with, and to what extent cookies are used within the application. The study will attempt to show perspective on user’s knowingly and unknowingly providing personal information to be shared for various reasons, the use of cookies, data collection-data sharing from a legal standpoint as well as these same issues from an ethical frame of reference. The presentation of cases, legislature and common ethical practices provide a view of the current and future aspect of legal atmosphere within social media.