Suggestions have been made about ways in which to address ethics within Management Information Systems education. One proposal has called for “built in”ethics, or the incorporation of ethical learning as organic elements infusing the introductory management information systems course. This paper describes the design of such a course, introduces a new element termed “binge discovery” that is proposed to spur student dialogue and maintain student enthusiasm, and includes a plan to operationalize the evaluation of the success of this course.