Non-profit organizations are beginning to embrace information systems (IS) as a way to gain valuable insight into the complex social problems that they continuously work on. Yet, IS research has been relatively silent on the ways in which non-profits gain value from IS investments and usage. This research-in-progress paper lays the groundwork for exploratory research to develop alternative conceptions of IS business value, defined as organizational performance impacts of IS. Prior studies on IS business value have centered in the for-profit business environment. By re-evaluating its underlying assumptions, we aim to expand IS business value to include non-profit organizational performance impacts which are typically non-financial and goal-oriented. Future research includes a case study of the role of business intelligence in non-profits to define IS business value terms that best fit the non-profit organizational context.