Although the demand for Information Systems (IS) professionals continues to grow, the number of students choosing to major in the discipline has not kept pace. Clearly more majors need to be recruited. Unfortunately, the interaction between students and the IS discipline is often limited to just one introductory course. In order to make the introductory IS course a more effective recruiting tool, a field study was conducted to determine what factors students consider when choosing a major. Interestingly, many of the factors that were identified as most important when choosing a major (job availability and salary prospects) are also strengths of the current IS job market. The study also examines the impact of an introductory IS course on a student’s knowledge and view of the IS profession. The results show that the course can improve a student’s view of the profession but the overall impact on recruitment is still limited.
Miller, Robert and Jensen, Brent, "Recruiting Majors: Decision Factors and the Impact of an Introductory Information Systems Course" (2014). SAIS 2014 Proceedings. 22.