Users strive for a more complete and satisfying experience with IS (Information Systems); an experience that not only achieves well-defined goals but also involves the senses and generates affective response (Bly, Cook, Bickmore, Churchill, and Sullivan, 1998; Venkatesh and Brown, 2001). It has been argued that modern design has placed too much emphasis on utilitarian issues and not enough on hedonic aspects such as pleasure, fun, and excitement, which are fundamental motivators of human behavior (Green and Jordan, 2002; Coates, 2003; Hassenzahl, 2003; Norman 2004(a)). There is also a general lack of activity in development of theories, practices and engineering methods to integrate hedonic attributes in a product with those that provide utility. This study fills this gap by suggesting a model for balancing the utilitarian and hedonic features of IS products to engender a holistic user experience.