Many music retailers use online product sampling and online customer reviews to help potential buyers evaluate music on the Internet. In this study, we investigate the profiles of music consumers in the presence of the Internet, and explore how consumers use online sampling and/or online review for music evaluation. Some interesting insights into digital music evaluation are discovered and discussed in this on-going study.
Tu, Yanbin and Lu, Min, "A Study of Product Sampling and Review of Online Digital Music" (2011). SAIS 2011 Proceedings. 9.