Universities worldwide are rapidly embracing online technologies to make their courses more convenient for today’s tech savvy students. Consequently, academics are suddenly met with increased workload and the need to learn new technologies. Thus, to ensure the success and continual use of this new technology, it is important to gauge academics’ acceptance of online lecturing. However, the suitability of online lecturing may not be suitable for all courses. Building on Davis’s (1989) TAM model and Daft and Lengel’s (1986) media richness theory, this study provides empirical evidence for the effects of perceived usefulness, perceived ease of use and perceived media richness on the academics’ choice to adopt online video lecturing in differing courses.
Shum, Peoi-Shaun; Land, Lesley; and Dick, Geoffrey, "Online Lecturing: Suitable for all Courses?" (2010). SAIS 2010 Proceedings. 4.