The Unified Theory of Acceptance and Use of Technology (UTAUT) is constructed to address all factors derived from various behavioral models significant to user’s acceptance of information technology. This theory, however, deals with individual aspects of general technology acceptance. In reality, information technology is deployed based on different needs of different intended users. Executive information systems, for instance, is intentionally deployed for the use of organizational participants in the highest position of a centralized organizational hierarchy. Several proposed UTAUT’s constructs may not apply to executives’ characteristics in general or several additional constructs are added to address the acceptance of certain users of certain information technology.This paper investigates one of such constructs, the social influence, to posit such a difference.