The Health e-Station, a new e-healthcare facility that recently opened in Peachtree City, Georgia, provides walk-in patient visits via telemedicine to individuals looking to treat minor health conditions. While past research has studied health care practitioner adoption of telemedicine technology, little research has centered on patient adoption of this technology. Drawing upon theoretical models in the health care and technology acceptance literatures, as well as preliminary belief elicitation findings, we present an emerging conceptual model to explain the antecedents leading to patient adoption of a Health e-Station. Thus far, potential adopters identified salient attitudinal, normative, control, and trusting beliefs as antecedents. We close with a description of the methods that will be used to complete this study.