This study explores factors relating to physicians acceptance of technology for computerized physician order entry (CPOE. Given the complexity of the healthcare industry and its unique occupational dynamics, the Davis’ Technology Acceptance Model (TAM) alone may not be an appropriate methodology for explaining technology acceptance as it applies to medical practitioners. Along with perceived ease of use and perceived usefulness, the constructs of the TAM, we posit that behavioral constructs also influence physicians’ acceptance of technology. These include the physician work values of achievement, autonomy/independence, relationships and recognition, and physician subjective norms and perceived behavioral control. In this paper, we report findings which provide preliminary empirical support for the theory that work values, norms, and control also influence technology acceptance.