Mobile Power and Burden: Behavioral Reasoning on Stakeholder Conflicts in Goyong24 Employer Services
Paper Type
Complete
Paper Number
PACIS2026-1639
Description
Mobile transformation of government-to-business (G2B) platforms creates unresolved intra-organizational conflicts that existing acceptance models cannot explain. This study investigates stakeholder conflicts surrounding the mobile expansion of Goyong24, Korea's largest government-operated employment platform, through a qualitative single-case study involving focus group interviews and individual depth interviews with 36 participants from 21 Korean SMEs. We develop the Multi-Stakeholder Behavioral Reasoning Framework (MSBRF), integrating Behavioral Reasoning Theory (BRT), Stakeholder Theory, Organizational Conflict Theory, and Principal-Agent Theory into a hierarchically ordered explanatory framework. Findings reveal three structurally distinct reason structures across executives, managers, and HR staff. A novel construct—reason asymmetry—explains why HR staff resist mobile adoption despite acknowledging efficiency benefits. A second construct, reason structure malleability, is empirically confirmed: 55% of resistant staff expressed conditional acceptance when targeted interventions were proposed. Theoretical and practical implications for G2B platform governance are discussed.
Recommended Citation
Kim, Yong-Young and Yang, Jiyoun Mr, "Mobile Power and Burden: Behavioral Reasoning on Stakeholder Conflicts in Goyong24 Employer Services" (2026). PACIS 2026 Proceedings. 9.
https://aisel.aisnet.org/pacis2026/it_strategy/it_strategy/9
Mobile Power and Burden: Behavioral Reasoning on Stakeholder Conflicts in Goyong24 Employer Services
Mobile transformation of government-to-business (G2B) platforms creates unresolved intra-organizational conflicts that existing acceptance models cannot explain. This study investigates stakeholder conflicts surrounding the mobile expansion of Goyong24, Korea's largest government-operated employment platform, through a qualitative single-case study involving focus group interviews and individual depth interviews with 36 participants from 21 Korean SMEs. We develop the Multi-Stakeholder Behavioral Reasoning Framework (MSBRF), integrating Behavioral Reasoning Theory (BRT), Stakeholder Theory, Organizational Conflict Theory, and Principal-Agent Theory into a hierarchically ordered explanatory framework. Findings reveal three structurally distinct reason structures across executives, managers, and HR staff. A novel construct—reason asymmetry—explains why HR staff resist mobile adoption despite acknowledging efficiency benefits. A second construct, reason structure malleability, is empirically confirmed: 55% of resistant staff expressed conditional acceptance when targeted interventions were proposed. Theoretical and practical implications for G2B platform governance are discussed.
Comments
11-Strategy