Paper Type
Short
Paper Number
PACIS2025-1157
Description
Disclosing others' information (DOI) online is common yet detrimental to data privacy, for example providing a friend's email address for an online referral program. Under such circumstances, it is crucial for individuals to perform a mental cost-benefit assessment that considers others' welfare. This mental evaluation, coined as others-centric privacy calculus, is often inhibited. This means that people may share others' information without fully understanding interpersonal ramifications. Regarding this issue, this research-in-progress paper puts forth one possible explanation for the inhibition of others-centric privacy calculus: perceived uncertainty. Specifically, we examine privacy uncertainty and social uncertainty, theorizing how they may inhibit others-centric privacy calculus. Using a cross-sectional study with deception, we aim to test these propositions and observe actual DOI behaviors. This study can potentially contribute to better understanding of DOI and inform individuals of the importance of responsible information sharing online.
Recommended Citation
Zhang, Mingxin; Turel, Ofir; and Lederman, Reeva, "Disclosure of Others’ Information: The Effects of Perceived Uncertainty on Others-centric Privacy Calculus" (2025). PACIS 2025 Proceedings. 10.
https://aisel.aisnet.org/pacis2025/security/security/10
Disclosure of Others’ Information: The Effects of Perceived Uncertainty on Others-centric Privacy Calculus
Disclosing others' information (DOI) online is common yet detrimental to data privacy, for example providing a friend's email address for an online referral program. Under such circumstances, it is crucial for individuals to perform a mental cost-benefit assessment that considers others' welfare. This mental evaluation, coined as others-centric privacy calculus, is often inhibited. This means that people may share others' information without fully understanding interpersonal ramifications. Regarding this issue, this research-in-progress paper puts forth one possible explanation for the inhibition of others-centric privacy calculus: perceived uncertainty. Specifically, we examine privacy uncertainty and social uncertainty, theorizing how they may inhibit others-centric privacy calculus. Using a cross-sectional study with deception, we aim to test these propositions and observe actual DOI behaviors. This study can potentially contribute to better understanding of DOI and inform individuals of the importance of responsible information sharing online.
Comments
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