Paper Type
Complete
Paper Number
PACIS2025-1103
Description
Digital nudges have been used to encourage sustainable behaviours, and research in this area has grown substantially in recent years. Given the diverse applications of green nudges, there is a need for categorization based on the types of targeted green behaviour. This systematic literature review addresses that gap by extending the classification of digital nudges used in pro-environmental efforts through four key approaches: (1) categorizing nudges based on the five types of green behaviour, (2) breaking down the types of nudges used, (3) analyzing choice architecture modifications, and (4) evaluating the effectiveness of choice architectures that enable nudge in promoting pro-environmental behaviour. 53 studies were examined and four types of green behaviour were identified: Transforming, Conserving, Avoiding Harm, and Taking Initiative. The review discusses frequently used nudging strategies and choice architecture modifications within each behaviour type. The findings underscore the importance of designing nudges that align with the behavioural context.
Recommended Citation
Hetty Primasari, Clara; Gao, Caddie; Sutanto, Juliana; and Anwar, Misita, "Digital Nudging Strategies and Choice Architecture Modifications for Environmental Sustainability: A Systematic Literature Review" (2025). PACIS 2025 Proceedings. 3.
https://aisel.aisnet.org/pacis2025/isresilience/isresilience/3
Digital Nudging Strategies and Choice Architecture Modifications for Environmental Sustainability: A Systematic Literature Review
Digital nudges have been used to encourage sustainable behaviours, and research in this area has grown substantially in recent years. Given the diverse applications of green nudges, there is a need for categorization based on the types of targeted green behaviour. This systematic literature review addresses that gap by extending the classification of digital nudges used in pro-environmental efforts through four key approaches: (1) categorizing nudges based on the five types of green behaviour, (2) breaking down the types of nudges used, (3) analyzing choice architecture modifications, and (4) evaluating the effectiveness of choice architectures that enable nudge in promoting pro-environmental behaviour. 53 studies were examined and four types of green behaviour were identified: Transforming, Conserving, Avoiding Harm, and Taking Initiative. The review discusses frequently used nudging strategies and choice architecture modifications within each behaviour type. The findings underscore the importance of designing nudges that align with the behavioural context.
Comments
Sustainability