Learning From Contingencies in Corporate Business Model Design – A Review of Business Model Elements
Paper Type
Complete
Paper Number
PACIS2025-1297
Description
Business model (BM) design is complex and uncertain, especially for incumbents that face external as well as internal contingencies. BM frameworks and design principles (DPs) provide guidance in the design of BMs. According to contingency theory, a comprehensive BM framework encompasses potential contingency factors through the incorporation of BM elements. However, existing frameworks lack focus on contingencies affecting BM design in incumbents. This literature review aims to increase our understanding on BM design in incumbents. Adopting the perspective of entrepreneurship as design, this study reflects on external and internal contingency factors identified in literature. The results introduce a BM framework that builds upon existing frameworks by incorporating new elements in areas where contingencies are not adequately addressed. Furthermore, it proposes three DPs to assist BM designers in achieving dimensional fits between the BM artifact and its internal and external environment. Finally, the study outlines potential avenues for future research.
Recommended Citation
Julius, Lukas, "Learning From Contingencies in Corporate Business Model Design – A Review of Business Model Elements" (2025). PACIS 2025 Proceedings. 4.
https://aisel.aisnet.org/pacis2025/is_design/isdesign/4
Learning From Contingencies in Corporate Business Model Design – A Review of Business Model Elements
Business model (BM) design is complex and uncertain, especially for incumbents that face external as well as internal contingencies. BM frameworks and design principles (DPs) provide guidance in the design of BMs. According to contingency theory, a comprehensive BM framework encompasses potential contingency factors through the incorporation of BM elements. However, existing frameworks lack focus on contingencies affecting BM design in incumbents. This literature review aims to increase our understanding on BM design in incumbents. Adopting the perspective of entrepreneurship as design, this study reflects on external and internal contingency factors identified in literature. The results introduce a BM framework that builds upon existing frameworks by incorporating new elements in areas where contingencies are not adequately addressed. Furthermore, it proposes three DPs to assist BM designers in achieving dimensional fits between the BM artifact and its internal and external environment. Finally, the study outlines potential avenues for future research.
Comments
Design