Paper Type
Complete
Paper Number
PACIS2025-1458
Description
Current organizations are increasingly dedicated to leveraging business analytics teams to uncover creative business insights. Business analytics projects largely involve creative problem solving to analyze large volumes of unstructured data in order to address complex and ill-defined challenges, highlighting the need to foster team creativity in such projects. At the core of business analytics projects efforts, data quality plays a pivotal role in shaping the team’s creative outcomes. However, existing literature presents conflicting perspectives concerning the effect of data quality on business analytics team creativity. By integrating the perspective of exploratory and exploitative innovation, this study proposes that both team BA exploration and client informational involvement serve as moderators in the relationship between data quality and team creativity, operating through the mechanism of creative synthesis process. Data collected from 71 business analytics teams were analyzed to test the proposed hypotheses. Both theoretical and practical implications are discussed.
Recommended Citation
Liu, Zhiyang; Zhang, Xiaojie; Qian, Xintao; Fang, Yulin; and Shen, Haipeng, "Paving the Pathway: How Data Quality Affects Team Creativity in Business Analytics Projects" (2025). PACIS 2025 Proceedings. 2.
https://aisel.aisnet.org/pacis2025/is_design/isdesign/2
Paving the Pathway: How Data Quality Affects Team Creativity in Business Analytics Projects
Current organizations are increasingly dedicated to leveraging business analytics teams to uncover creative business insights. Business analytics projects largely involve creative problem solving to analyze large volumes of unstructured data in order to address complex and ill-defined challenges, highlighting the need to foster team creativity in such projects. At the core of business analytics projects efforts, data quality plays a pivotal role in shaping the team’s creative outcomes. However, existing literature presents conflicting perspectives concerning the effect of data quality on business analytics team creativity. By integrating the perspective of exploratory and exploitative innovation, this study proposes that both team BA exploration and client informational involvement serve as moderators in the relationship between data quality and team creativity, operating through the mechanism of creative synthesis process. Data collected from 71 business analytics teams were analyzed to test the proposed hypotheses. Both theoretical and practical implications are discussed.
Comments
Design