Paper Type
Short
Paper Number
PACIS2025-1063
Description
The rapid rise of neobanks, fully digital banking institutions, marks a significant shift in the financial industry. By leveraging advanced technologies, neobanks offer personalised and efficient services, thereby attracting widespread adoption and rapid growth. However, they also pose challenges to their customers, employees, research institutions and regulatory bodies. This study conducts a comparative case analysis of Tinkoff, a leading Russian neobank, and Bankwest, an Australian bank undergoing a transition to a neobank, to explore the benefits and drawbacks from a stakeholder perspective. By examining both the bright and dark sides, the research aims to provide a comprehensive understanding of neobanks' impact, offering insights for policymakers, industry stakeholders, and scholars.
Recommended Citation
Au, Cheuk Hang; Nurbaev, Vladimir; Chou, Chih-Yuan; and Hsieh, Chia-Chen, "The Bright and Dark Side of Neobank: A Stakeholder Perspective" (2025). PACIS 2025 Proceedings. 1.
https://aisel.aisnet.org/pacis2025/blockchain/blockchain/1
The Bright and Dark Side of Neobank: A Stakeholder Perspective
The rapid rise of neobanks, fully digital banking institutions, marks a significant shift in the financial industry. By leveraging advanced technologies, neobanks offer personalised and efficient services, thereby attracting widespread adoption and rapid growth. However, they also pose challenges to their customers, employees, research institutions and regulatory bodies. This study conducts a comparative case analysis of Tinkoff, a leading Russian neobank, and Bankwest, an Australian bank undergoing a transition to a neobank, to explore the benefits and drawbacks from a stakeholder perspective. By examining both the bright and dark sides, the research aims to provide a comprehensive understanding of neobanks' impact, offering insights for policymakers, industry stakeholders, and scholars.
Comments
Blockchain