Paper Type
Complete
Paper Number
1768
Description
The emergence of Free Live-streamed Medical Consultations (FLSMC) has revolutionized healthcare delivery, enabling patients to receive remote medical advice from physicians in real-time. This study investigates the impact of physicians’ social support, including emotional and informational support, on patient engagement in FLSMC. Utilizing a dataset of 450 live streaming sessions from a leading Chinese Online Health Community, we employ fixed-effects models and instrumental variable estimation to analyze the relationship between physicians’ support and patient engagement. Our findings reveal that emotional support positively affects patient engagement, while informational support has a negative impact, potentially due to information overload. Furthermore, we demonstrate that physicians’ nonverbal cues, such as hand gestures and voice pitch, significantly moderate the effects of emotional and informational support on patient engagement. These findings contribute to the understanding of patient-physician interactions in FLSMC and highlight the importance of emotional support and nonverbal communication in enhancing patient engagement.
Recommended Citation
Song, Haochen; Wang, Le; and Guo, Xitong, "The Impact of Physician’s Social Support on Patient Engagement in Free Live-Streamed Medical Consultation" (2024). PACIS 2024 Proceedings. 8.
https://aisel.aisnet.org/pacis2024/track20_general/track20_general/8
The Impact of Physician’s Social Support on Patient Engagement in Free Live-Streamed Medical Consultation
The emergence of Free Live-streamed Medical Consultations (FLSMC) has revolutionized healthcare delivery, enabling patients to receive remote medical advice from physicians in real-time. This study investigates the impact of physicians’ social support, including emotional and informational support, on patient engagement in FLSMC. Utilizing a dataset of 450 live streaming sessions from a leading Chinese Online Health Community, we employ fixed-effects models and instrumental variable estimation to analyze the relationship between physicians’ support and patient engagement. Our findings reveal that emotional support positively affects patient engagement, while informational support has a negative impact, potentially due to information overload. Furthermore, we demonstrate that physicians’ nonverbal cues, such as hand gestures and voice pitch, significantly moderate the effects of emotional and informational support on patient engagement. These findings contribute to the understanding of patient-physician interactions in FLSMC and highlight the importance of emotional support and nonverbal communication in enhancing patient engagement.
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