Paper Type

Complete

Paper Number

1425

Description

This study explores the nature and consequences of attitudinal ambivalence of technological potential and moral perils within the context of Generative AI (GenAI). Drawing upon the attitudinal ambivalence perspective, we conduct a quantitative study and use structural equation modeling approach to test our theoretical model. We find that attitudinal ambivalence exhibits significant influences on users’ extended use and avoidance through the mediation of trust and fear. Additionally, transparency significantly moderates the effects of attitudinal ambivalence on users’ trust and fear. This study contributes to providing critical implications of ambivalence in GenAI technology and its impacts on user oppositional psychological responses and post-adoption behaviors in AI-human interaction literature.

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Jul 2nd, 12:00 AM

Exploring the Technological Potential and Moral Perils of Generative AI in Post-Adoption Use

This study explores the nature and consequences of attitudinal ambivalence of technological potential and moral perils within the context of Generative AI (GenAI). Drawing upon the attitudinal ambivalence perspective, we conduct a quantitative study and use structural equation modeling approach to test our theoretical model. We find that attitudinal ambivalence exhibits significant influences on users’ extended use and avoidance through the mediation of trust and fear. Additionally, transparency significantly moderates the effects of attitudinal ambivalence on users’ trust and fear. This study contributes to providing critical implications of ambivalence in GenAI technology and its impacts on user oppositional psychological responses and post-adoption behaviors in AI-human interaction literature.

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