The pace of change in digital organisations necessitates the adoption of rapid innovation practices. While rapid innovation is typically reactive to external uncertainties and shocks, firms that are capable of generating internal disruptions and innovating quickly can gain a competitive edge. This research investigates the role of intrapreneurship in promoting rapid innovation within an organisation's proprietary framework, employing an employee-led, human-centric approach. To explore this concept, the qualitative case study approach will be utilised, with MoMo, Vietnam's leading E-Wallet, serving as a prime example of an organisation that has successfully implemented such practices. Through an analysis of MoMo's internal processes and culture, this research aims to uncover the factors that contribute to the success of intrapreneurial endeavours and rapid innovation within digital organisations.


Paper Number 1416; Track General; Short Paper


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