We explore the role of a Chief Digital Officer (CDO) as she successfully navigated the digital transformation of GEM, a global firm in the brand and events management industry, before and during the Covid-19 pandemic. Drawing on the principles of punctuated equilibrium theory, we conducted in-depth interviews with the CDO, senior management representatives and operational personnel, to investigate both the challenges and the successes of digital transformation at GEM. Our findings relate to the practicalities of digital transformation, as well as to the theoretical aspects of the punctuated equilibrium that we explored.


Paper Number 1264; Track Projects; Short Paper


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