Autonomous robots have been experimented with in food delivery in the recent years due to the special circumstances forced by the pandemic situation. Using a prototype developed by a large multinational automotive company, we examine the perspectives of two key stakeholders identified in the context, shoppers, and passersby, to understand adoption decisions. The objective is to identify the distinct groups of factors affecting these stakeholders’ intentions to adopt bearing in mind the differences. The results indicate that non-utilitarian factors including self-related factors as well as experiential factors played a significant role in influencing the intentions to adopt for shoppers, but not the utilitarian factors. Amongst passersby, security played a significant role in influencing their adoption intention. Additionally, the ‘self-related’ factor, namely attitude towards technology, also appears to influence their intentions. The findings have implications for design and deployment of autonomous robots for delivery as well as for future research.
Boh, Waifong; Ravindran, Thara; and Choi, Ben, "Utility, Experience, or ‘Self’? Adoption of Robotic Food Delivery" (2023). PACIS 2023 Proceedings. 43.
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