Digital innovation enables competitive advantage by seizing new digital opportunities. Therefore, it is crucial for organizations to be prepared and aligned to manage digital innovation initiatives. To create the conditions for digital innovation, companies need the capability to develop a digital corporate culture. Recent research has explored this ability in different contexts, but there is little in-depth knowledge on how organizations develop a digital culture. We conducted a multiple-case study focusing on companies’ practices for developing a digital corporate culture and thus creating the prerequisites for digital innovation. We identified six key activities that support the building of digital skills and the development of a suitable organization for digital innovation projects. Furthermore, we provide a comprehensive picture of these key activities that reveals interactions, relationships, and contexts. Our results provide a better understanding of the relationship between the capability to develop a digital culture and digital innovation initiatives in organizations.
Orth, Patrizia; Piller, Gunther; and Rothlauf, Franz, "Activities to Build a Digital Corporate Culture–A Multiple-case Study on the Prerequisites for Digital Innovation" (2023). PACIS 2023 Proceedings. 41.
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