In general, innovation thrives and has been innately associated with free flow of resources and unrestricted time. However, contemporary firms are challenged with inadequate resources, rigid organizational structures, limited financial support, and continuous need to learn-unlearn new knowledge. As such, most of the common firms do not have the luxury of innovating in an environment with all necessary catalysts present. This research-in-progress paper attempts to extend our knowledge by introducing realistic restraints and control structures that encourage restrained innovation. To study this, an information technology outsourcing (ITO) context was applied as it provides an appropriate environment that features limited resources and limited opportunities to innovate. By conducting a review of literature, this study develops a preliminary research model that explains retrained innovation in the ITO context.


Paper Number 1693; Track Digital Innovation; Short Paper


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