A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media

Authors

Zhengzhi GUAN, University of Science and Technology of ChinaFollow
Boying Li, Nottingham University Business School (China)Follow
Fangfang Hou, Xi’an Jiaotong-Liverpool UniversityFollow
Alain Chong, University of NottinghamFollow
Jason B. Thatcher, Temple UniversityFollow

Paper Number

1652

Abstract

Social media enables the public to openly discuss an ongoing event together. This can be conceived as a process to collectively shape a story about the event on social media. During the process, people tend to post the messages in favor of their own taste, which may collectively influence the formation of public opinion. Thus, we believe that identifying and understanding the roles of social media users in collective storytelling can inform researcher and practitioners to prevent undesirable outcomes or leverage positive impacts from social media conversation. Based on the perspective of narrative and speech act, this study proposes a theoretical approach to categorize the role of social media users in shaping the content of the collectively told story. The illustration study is conducted to demonstrate how the proposed approach can be implemented in a real case.

Comments

Paper Number 1652

Recommended Citation

GUAN, Zhengzhi; Li, Boying; Hou, Fangfang; Chong, Alain; and Thatcher, Jason B., "A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media" (2022). PACIS 2022 Proceedings. 288.
https://aisel.aisnet.org/pacis2022/288